Best Real Estate Marketing Strategies for 2025: What’s Working Now

The real estate market is more competitive than ever. Buyers are smarter, listings are everywhere, and standing out requires more than just a yard sign and a Zillow post. The way homes are marketed has changed, and agents who embrace the latest real estate marketing strategies will sell faster, attract more clients, and build a stronger brand.

What worked five years ago is not enough anymore. In 2025, real estate marketing is all about technology, content, and experience-driven engagement. At Snaply, we work with real estate agents to create high-impact marketing materials, including real estate photography, Zillow 3D tours, and listing videos.

Here are the top real estate marketing strategies that are making an impact right now.

1. Professional Real Estate Photography Is Still King

First impressions happen online. Over 95 percent of home buyers start their search on the internet, and the quality of your real estate photography determines whether they click on a listing or scroll past.

Listings with professional real estate photography receive:

• 118 percent more views than listings with amateur photos.
• 32 percent faster sales on average.
• Higher offers because homes appear more valuable.

Buyers are not just looking for a house. They are looking for a lifestyle. Bright, high-quality images make a home feel more inviting and create an emotional connection before buyers even schedule a showing.

At Snaply, we specialize in real estate photography that makes listings stand out. We know how to showcase homes in the best possible light to attract more buyers.

2. Zillow 3D Tours Are Becoming Essential

Buyers are demanding more interactive experiences, and Zillow 3D tours are quickly becoming a must-have for real estate agents. These virtual walkthroughs let buyers explore homes at their own pace, making listings more engaging.

• Listings with Zillow 3D tours get 68 percent more views than those without.
• Homes with virtual tours sell 10 percent faster on average.
• 50 percent more inquiries come from buyers when listings include a Zillow 3D tour.

For out-of-town buyers, these tours are essential. Many buyers will purchase a home sight unseen if they have access to a high-quality Zillow 3D tour and professional listing photos.

At Snaply, we make it easy to add Zillow 3D tours to your listings. This simple upgrade gives your properties more visibility and makes your marketing stand out.

3. Social Media Is a Lead-Generation Powerhouse

Real estate agents who use social media strategically are winning more clients and selling homes faster. Platforms like Instagram, Facebook, and TikTok are essential for showcasing listings and building brand awareness.

Here is what is working in 2025:

• Short-form video content. Instagram Reels, TikToks, and YouTube Shorts get high engagement and are easy to create.
• Behind-the-scenes content. Show staging tips, home tours, and market insights to position yourself as a local expert.
• Local market updates. Homebuyers love to see what is happening in their area. Share stats, trends, and predictions to keep your audience engaged.

Listings with high-quality real estate photography and Zillow 3D tours perform even better when shared on social media. A simple post with a "Swipe to tour this home!" call-to-action can generate significant interest.

4. Email Marketing Still Delivers Results

Email remains one of the highest ROI marketing strategies for real estate agents. Sending weekly or monthly newsletters helps keep your audience engaged and ready to work with you when the time is right.

Some of the best types of real estate email content include:

• New listings with eye-catching real estate photography.
• Market updates that keep buyers and sellers informed.
• Success stories showing how you helped past clients.
• Exclusive content such as off-market listings or special promotions.

Automated email sequences also work well for lead nurturing. If someone downloads a homebuyer guide from your website, follow up with emails that provide more tips and keep them engaged.

5. Video Marketing Builds Trust and Authority

Video marketing is not just for luxury listings anymore. Every agent can benefit from using video in their real estate marketing strategy.

Some of the most effective real estate video content includes:

• Listing videos that showcase homes in a cinematic way.
• Agent introduction videos that help build personal connections.
• Neighborhood tours highlighting local hotspots and market trends.
• Live Q&A sessions where you answer common real estate questions.

Buyers and sellers want to work with someone they know, like, and trust. Video helps you create that connection before ever meeting in person.

6. SEO and Google Business Profiles Generate Free Leads

Many buyers start their search on Google before they ever visit Zillow. If you are not optimizing your online presence, you are missing out on high-intent leads who are searching for services in your area.

To improve your real estate SEO, focus on:

• Google Business Profile. Optimize your profile with great photos, client reviews, and regular updates.
• Local keyword targeting. Rank for searches like "best real estate agent in [city]" or "real estate photography in [city]."
• Blog content. Write useful articles, such as "How to Prepare Your Home for Listing Photos" or "The Best Neighborhoods in [City]."

At Snaply, we help agents increase their local visibility with high-quality real estate photography and content strategies that attract more leads.

7. Retargeting Ads Keep You Top of Mind

Not every buyer or seller will contact you right away. That is why retargeting ads are an effective way to stay in front of potential clients who have already shown interest.

Facebook and Google allow you to retarget website visitors, meaning anyone who clicked on your listing or visited your website will see your ads again later. This keeps you at the top of their mind when they are ready to take action.

For the best results, pair retargeting ads with strong real estate photography and compelling calls-to-action.

Final Thoughts: Winning in Real Estate Marketing in 2025

The real estate market is evolving, and the agents who stay ahead are the ones who embrace modern marketing strategies. High-quality real estate photography, Zillow 3D tours, and video marketing are no longer optional. They are essential for attracting buyers, selling homes faster, and growing your business.

At Snaply, we provide top-tier real estate photography, virtual tours, and listing videos to help agents stand out. If you want to elevate your real estate marketing and sell homes faster, we are here to help.

Book a session with Snaply today and make every listing unforgettable.