Zillow 3D Tours: Are They Worth It for Real Estate Agents?

The real estate industry is evolving quickly. Buyers expect more than just photos. They want an interactive experience that lets them explore a property before stepping inside. That is where Zillow 3D tours come in. These immersive virtual walkthroughs are becoming more common in listings, offering better engagement and faster sales.

Do they actually work? Are Zillow 3D tours a smart investment for real estate agents, or are they just another trend? Let’s take a closer look.

At Snaply, we help real estate agents enhance their listings with real estate photography and Zillow 3D tours. Here is what we have learned about how these virtual experiences impact home sales.

What Is a Zillow 3D Tour?

A Zillow 3D tour is an interactive, self-guided virtual experience that allows buyers to explore a home online. Unlike standard listing photos or video walkthroughs, these tours give users control over the viewing experience. Buyers can move through the property at their own pace, looking around each room and getting a true sense of the layout.

Zillow uses 360-degree real estate photography to create these tours. The images are stitched together to form a seamless virtual walkthrough, making it feel as if the buyer is inside the home.

Do Zillow 3D Tours Help Sell Homes Faster?

The short answer is yes. Listings with Zillow 3D tours consistently receive more views, more saves, and more inquiries than those without. Here is why they make such an impact.

• More visibility on Zillow. Listings with a Zillow 3D tour receive 68% more views compared to listings without one. More exposure means more potential buyers.
• Faster sales. Homes with Zillow 3D tours sell 10% faster on average than those with only photos. Buyers spend more time engaging with these listings, which leads to stronger interest and quicker offers.
• Increased interaction. Listings with a Zillow 3D tour are 50% more likely to receive a contact request from potential buyers. That means more leads and more showings.
• Better engagement for out-of-town buyers. Zillow reports that 60% of buyers would purchase a home sight unseen if they had access to a virtual tour. This expands the buyer pool and attracts serious interest.

At Snaply, we have seen firsthand how Zillow 3D tours boost engagement. When combined with professional real estate photography, virtual tours help properties sell faster and attract more qualified buyers.

How Zillow 3D Tours Fit Into a Real Estate Marketing Strategy

A Zillow 3D tour is more than just an add-on. It is a powerful real estate marketing tool that complements high-quality real estate photography. Here is how agents can use them effectively.

More Clicks and More Leads

Listings with virtual tours stand out in search results. They generate more interest and encourage buyers to spend extra time exploring the property.

Perfect for Social Media

Zillow 3D tours can be shared on social media to drive even more traffic to a listing. A simple post that invites buyers to "Take a 3D Tour" can spark curiosity and boost engagement.

Effective for Any Type of Property

Virtual tours add value to listings at every price point. Whether the home is a modest starter property or a luxury estate, a Zillow 3D tour enhances the listing by providing buyers with a more complete view of the space.

Are Zillow 3D Tours Necessary for Every Listing?

For most homes, the answer is yes. There are some situations where they may be more beneficial than others.

• Vacant homes often need them the most. Buyers sometimes struggle to visualize empty spaces. A Zillow 3D tour helps them understand the home’s layout more clearly.
• Luxury listings stand out even more. High-end properties with unique floor plans benefit from the immersive experience that virtual tours provide.
• Fixer-uppers may not require them. If a home needs extensive renovations, high-quality real estate photography might be enough to showcase its potential.

At Snaply, we typically recommend Zillow 3D tours for most listings, especially in competitive real estate markets where standing out is key.

How to Get a Zillow 3D Tour for Your Listings

Adding a Zillow 3D tour to your real estate marketing strategy is simple. Just select them as an add-on when you check out on snaply.com. At Snaply, we provide:

• Professional real estate photography that highlights the best features of a home.
• High-quality Zillow 3D tours that give buyers an interactive experience.
• Fast turnaround times, ensuring that your listing is ready to go live quickly.

Final Thoughts: Zillow 3D Tours Are Here to Stay

Buyers want more than just pictures. They are looking for an engaging, interactive way to experience a home before scheduling a visit. Zillow 3D tours provide that extra level of detail, giving listings more visibility and helping homes sell faster.

If you are a real estate agent looking to enhance your marketing, Snaply’s real estate photography and Zillow 3D tour services make it easy to attract buyers and close deals faster.

Book a Zillow 3D tour with Snaply today and take your listings to the next level.